Whoever isn’t focused on capturing Baby Boomers over the next two decades isn’t focused well on the future.
In the coming 20 years, boomers will inherit estates worth over 10 trillion dollars—that’s more than the value of the entire New York Stock Exchange today. And every year, 4 million Boomers turn 50 and 4 million turn 60.
So what does this huge, affluent, aging population need? And why are private yoga sessions the best solution for meeting its needs and multiplying your program profits?
Targeting Boomers’ Needs
Most maturing Baby Boomers share three priorities:
1. quality of life—the ability to pursue an active lifestyle as they age
2. freedom from the limits of health concerns and physical problems—in order to enjoy leisure time for travel and family activities that they have earned the resources to pursue
3. stress management—in “A Study of Consumer Attitudes …Read more →